Germany is one of the world’s largest outbound travel markets and a very particular market where major travel wholesalers dominate. Grace to its long-term experience in the field, Lieb Management has an unbeatable relationship with market leaders and top influencers and offers a distinct, personalized service to guarantee the right positioning of your product.
Based in the heart of Munich, Lieb Management hold branch offices in Frankfurt, Zurich, Hamburg and the Netherlands and serves the German-speaking and Benelux markets.
At Lieb Management we live and love tourism. We guarantee a 360-degree approach being experts in leisure and MICE marketing & representation, public & influencer relations as well as digital & social media, media buying and events.
Our customized and comprehensive services are based on cost-effective consulting, a maximum of flexibility and short lines of communication. Excellent relationships with key industry leaders, extensive industry knowledge and a dynamic, creative team is our key to the longstanding trust of partners worldwide.
The German Outbound Travel Market
As one of the top five largest travel and tourism economies in the world, Germany’s tourism sector continues to grow and diversify. Tour operators continue to have a strong presence in the German travel market and have diversified their product to maintain their market share.
The Coronavirus crisis had and will have a major impact on international trips. Nevertheless, people will travel once it is possible again and different tourism segments will recover faster.
Contact us if you want to have an update on the German market including consumer confidence and travel intentions, changes in media consumption and the travel trade.
As the CEO of Lieb Management, Ralf is completely dedicated to the tourism industry. His tourism career began in 1988 and since then, he has gained a broad expertise through working for travel agencies, a well-known tour operator and finally, over the past 20 years, in destination marketing representation. With the ambition of providing his clients with individualized service and efficient European representation, Ralf followed his passion and founded Lieb Management in 2009. His experience and reputation enable Ralf to provide qualified and personalized service as well as dynamic solutions with a creative and dedicated team.
With his 15-years of expertise in destination marketing, Julian joined the team of Lieb Management as Director Business Relations in 2015. During his career he was occupying several managing positions in tourism marketing agencies in Germany working mainly for US destinations. He gained comprehensive work experience in the marketing and tourism business not only for the German-speaking market, but also in the Continental European markets and built up a vast network in the tourism industry.
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