We are the preeminent specialist for established brands and organizations wanting to develop and grow their share of Asia-Pacific international travelers.
PacRim President and CEO, Dave Erdman, founded the company in 1990 and started its online sister company, PRTech, in 2004. PacRim joined Tokyo-based Vector, Inc. in 2017, the largest independent media communications firms in the Asia-Pacific region.
Our award-winning marketing tools and content provide best-in-class travel marketing practices and results. PacRim and PRTech focus on traditional and digital marketing for Japan including Japanese/Asian language websites, Japanese and Asian language social media programs, influencer and celebrity casting, PRTimes newswire distribution, NewsTV, VideoWire, and other media platforms to support its travel clients.
Office locations: Tokyo, Honolulu
The Japanese Outbound Travel Market
Japanese consumers believe in brand trust, reputation, quality, and value. The Japanese are highly motivated to travel overseas because of their natural interest and curiosity in other cultures, as well as the maturing of the population, which gives them the time in their current life stage to do so. Japan is a relatively small (by geographic standards) island nation, which necessitates outbound travel when true exploratory experiences are desired.
Please contact us for more information on the Japan market including consumer behavior and travel intentions, media consumption and the latest inbound and outbound travel news.
Dave uses his thirty plus years of cross-cultural communications and integrated marketing experience in the hospitality, travel retailing, shopping, and visitor industries in his consulting and business development roles to lead PacRim Marketing Group and PRTechAn active leader of PATA (Pacific Asia Travel Association) and the Retail Merchants of Hawaii, Dave has been honored for assisting the Hawaii Visitors and Convention Bureau with integrating retail and tourism marketing, and he received The Governor’s Retail Merchant Award in recognition of his contributions to the retail industry. He has both lived and worked in Japan and is fluent in Japanese. For market insight and promotions with client/partners, Dave travels throughout Asia; he maintains a hands-on approach and close engagement with targeted markets in coordination with PacRim’s market specialists and Tokyo office, which serves as its Asia-Pacific headquarters.
As a testament to the group’s success in focusing on the ever important Asia-Pacific traveler source markets, PacRim Marketing Group and PRTech have been recognized as the largest public relations firm and a “Fastest 50” growing business in the State of Hawaii. As the U.S. SBA’s (Small Business Administration) 2010 “Exporter of the Year” for the Hawaii/Pacific Region, PacRim Marketing Group was recognized for pioneering multilingual, online marketing and technology platforms that help hotels and other travel related businesses capture a greater share of the Asian International Traveler market.
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