Related was founded in Denmark in June 2003 and is a full-service Nordic representation agency that combines expertise in strategic and operational communications, PR, trade and marketing with a great knowledge of – and experience in – the tourism industry.
We have Danish, Swedish, Norwegian and Finnish employees. In 2013, we opened our office in Stockholm, Sweden. Our Finnish office in Helsinki followed in 2017 and the Norwegian office in Oslo in 2018.
Our team is composed of specialists with many different skills and experiences, so we can handle all aspects of communication and representation. At a strategic, tactical and operational level, we have experienced account managers, skilled executives and hardworking assistants who are all ready to handle the different types of tasks that come with the job of representing any client.
We act as representatives for a number of international clients, including destinations, hotels, airlines and other companies. We work with all aspects of public relations, market communications and marketing – on a strategic, tactical and operational level.
We cover the entire communications spectrum, from overall strategic counselling and brand development to the writing and distribution of information, acting on social media, coordinating events and maintaining media and industry relations. We create awareness and increase sales and ROI.
The Nordic Outbound Travel Market
The Nordic market (Sweden, Denmark, Norway and Finland) is very valuable: Nordic people have high spending power, they travel a lot (and more often as they get older), and they take multiple vacations each year. This also means that the competition to attract the attention of the Nordic consumers is tougher than ever.
Get in touch to have an update on the Nordic market including consumer confidence and travel intentions, changes in media consumption or the latest on the travel trade.
Henrik Koch is Related’s CEO – and has filled that position for the past 13 years. On top of that, he is a senior adviser to our international clients. He is the creative mind behind most of our campaigns, and he makes sure that our clients are kept on their toes with a constant flow of new ideas and inventive ways to brand their product or destination. He is based in Aarhus but travels a lot to meet with clients all over the world.
Henrik has great knowledge of the tourism industry, both internationally and in our home markets: Sweden, Denmark, Norway, and Finland. He keeps track of the rapid changes and is the key driving force behind our yearly surveys on travel trends and destination images in the Nordic countries.
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