INTERNATIONAL TOURISM MARKETING SUMMIT

CLIENT
TURISMO COSTA DEL SOL
MARKETS
Canada, USA, France, Germany, Italy, Nordics, Russia, Australia, Japan, India, UAE
INTERNATIONAL TOURISM MARKETING SUMMIT

SITUATION

Turismo Costa del Sol partnered with Travel Consul to host their first International Tourism Marketing Summit in Malaga, Spain (5-6 October 2018). The goal was to position the city of Malaga and the region as a dynamic and emblematic destination and a reference point in tourism marketing and innovation.

ACTIONS

The line-up of speakers included renowned marketing experts from 16 international source markets, including the U.S., Europe, South America, Australia and Asia, and many of the tech brands that are shaping the industry today, such as Amadeus, ADARA, Expedia, Forwardkeys, Mabrian and Sojern. 

Tackling topics like data segmentation, sustainable tourism and the shifting consumer purchase path, the event hosted more than 300 industry marketers, trade media and tour operators for two days of collaboration and insight. Travel Consul received sponsorships from leading tourism brands in Spain (Gran Luxury Hotel Miramar, El Corte Inglés, City Sightseeing and Hosteltur).

RESULTS

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30 international marketing experts participated as panelists

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+300 tourism professional attended

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8 journalists and agents from Europe and North America joined a fam trip to Costa del Sol